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BMW Ultimate Experience

BMW Ultimate Experience
Hong Kong Science Park | 23 – 25 July

Let's immerse yourself in BMW Ultimate Experience at Hong Kong Science Park. The 3-day event features an array of activities including on-site test drive experience, BMW Expert Talk by BMW Product Expert, best-selling models display, Sporty Sedan THE 3 experience zone, as well as event-exclusive workshops and BMW Lifestyle Product Privileges.​

Register now to unlock and enjoy an unrivalled driving experience!

BMW Ultimate Experience
Date: 23 – 25 July 2021 (Friday to Sunday)
Time: 4 sessions per day; 2 hours per session
(BMW Expert Talk by BMW Product Expert will begin in 15 minutes after the session starts. Please contact our staff at the venue upon arrival for registration.)
Session 1: 9:30 a.m. – 11:30 a.m.
Session 2: 11:30 a.m. – 1:30 p.m.
Session 3: 2:30 p.m. – 4:30 p.m.
Session 4: 4:30 p.m. – 6:30 p.m.
Venue: Atrium Link, Hong Kong Science Park | 3 Hours Free Parking*

(*Please use your Personal Octopus Card to enter P2 Car Park of Hong Kong Science Park and redeem a 3-hour free parking ticket from our staff at the venue after the event.)

BMW Ultimate Experience Event Highlights
  1. On-site Test Drive Experience
    Accompanied by our professional sales consultant, your test drive on designated BMW model is simply a hassle-free yet enjoyable leisure experience.
    (Registration in advance. Limited entries are available on a first-come, first-served basis)

  2. Event-exclusive Workshops
    Featuring unique tote bag design (for 3 years old or above), personal batch making and Keychain Workshops.
    (Registration in advance. Limited entries are available on a first-come, first-served basis)

  3. Sporty Sedan THE 3 Experience Zone
    Demonstration on class-leading functions include Reversing Assistant, Parking Assistant, Active Parking Distance Control and Intelligent Personal Assistant.​

  4. BMW Motorshow
    Best-selling models will be displayed onsite, including THE 1 Hatchback, THE 2 Gran Coupé, THE 2 Gran Tourer (7 Seater) , THE 3 Sedan, THE 4 Coupé, THE 5 Sedan and SAV X1 to X5.

  5. BMW Expert Talk by BMW Product Expert
    Analyze the ultimate performance and control, innovative technology and classic design concepts of signature BMW Models; BMW Professional Repair and Maintenance Specialist will also provide Practical Car Maintenance Tips and explain regular maintenance and maintenance knowledge of original BMW parts and accessories, along with maintenance services supported by leading diagnostic equipment and computer programs that ensure the optimal performance of your BMW vehicle.

  6. BMW Lifestyle Collection
    A series of BMW Lifestyle Collection products including original accessories and lifestyle items are available​

  7. BMW Ultimate Experience Privileges and 3 Hours Free Parking Offer & Served with refreshment

    ◆ On-site Test Drive Experience

    Make your registration in advance for a prioritized on-site test drive. Your test drive on designated BMW model# ​will be accompanied by our professional sales consultant. All test drive vehicles will be thoroughly disinfected and cleaned by dedicated professional after each experience to ensure ​that every journey is hassle-free!


    ✦ THE 1 Hatchback, THE 2 Gran Coupé, THE 2 Gran Tourer (7 Seater) , THE 3 Sedan, THE 3 Touring, THE 5 Sedan and SAV X Series are available for om-site test drive in a first come, first served basis.


    #Registration in advance. Each registration is limited to one test drive. Limited entries are available and choice of test drive model is in a first come, first served basis. Please contact our staff at the venue upon arrival to reserve your favourite test drive model. Terms and conditions apply.

    ◆ Product Talk by BMW Product Expert

    Product Talk in each session will be conducted by BMW Product Expert, including the ultimate performance and control, innovative technology and classic design concepts of signature BMW Models. Registration in advance to reserve limited entries of onsite Product Talk.

    Event Highlights – BMW Motorshow​
    ◆ BMW best-selling models will be displayed onsite, including THE 1 Hatchback, THE 2 Gran Coupé, THE 2 Gran Tourer (7 Seater) , THE 3 Sedan, THE 4 Coupé, THE 5 Sedan and SAV X1 to X5, allowing you to explore unrivalled handling and performance of BMW models.
    Event Highlights – Event-exclusive Workshops​
    ◆ Onsite Event-exclusive workshops is available for visitors, including unique tote bag design (for 3 years old or above), personal batch making and Keychain Workshop. Come visit to enjoy a memorable day filled with exclusive workshops with your friends and family!
    (Registration in advance. Limited entries are available on a first-come, first-served basis)

    Register Now

    • Register to participate in BMW Expert Talk by BMW Product Expert and BMW professional repair and maintenance seminar​
    • Reserve entry to on-site test drive (Registration in advance. Limited entries are available on a first come, first served basis)
    • Reserve entry to event-exclusive workshops (Registration in advance. Limited entries are available on a first come, first served basis)
    • Reserve for BMW Ultimate Experience privileges and 3 hours free parking offer​
    • Latest update on offers for BMW best-selling models



    ☆ Best-selling models will be displayed onsite with exclusive privileges. Register onsite may also enjoy 3 Hours Free Parking and extra special offers. Test Drive Experience will be opened according to onsite situation on a first come first served basis for walk-in customers.



    * Required
    Before submitting the form, make sure the contact information provided by you is accurate for receiving our exclusive information at the phone number and email specified address. A valid Hong Kong mobile number is required.

    *Please use your Personal Octopus Card to enter into P2 Car Park of Hong Kong Science Park and redeem a 3-hour free parking ticket from our staff at the venue after the event.

    #Registration in advance. Each registration is limited to one test drive. Limited entries are available and choice of test drive model is in a first come, first served basis. Please contact our staff at the venue upon arrival to reserve your favorite test drive model. Terms and conditions apply.

    Terms and conditions of test drive:
    1. Participating vehicle owners must be at least 25 years old, the holder of Hong Kong Identity Card and the holder of Hong Kong driving license for over 36 months (probationary driving period exclusive).
    2. Participating vehicle owners must be at the age within the insurance coverage and not exceed 65 years of age.
    3. Terms and conditions of test drive are subject to the contract terms signed by BMW Sales Consultant and participating vehicle owner.
    4. BMW reserves the right to modify the model(s) available for test drive at any time without prior notice.